How Should You Deal With BAD Online Reviews?
Posted on February 3rd, 2020
If you run a solid business, most of your customers are probably happy.  

But when it comes to online reviews, it’s the minority of unhappy customers you need to worry about.  

Whatever you do, don’t ignore bad reviews.

With the right strategies, you can: 

● Reduce the impact of negative reviews 

● Increase your average review score by attracting more positive reviews

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CONTENT MARKETING - 4 Ways To Sell Your Product In A Noisy Social World
Posted on September 5th, 2019
Here’s the problem with traditional advertising strategies: They’re super annoying. Everyone is constantly interrupting your day. 

What if instead of asking you to buy something you don’t even want, people just gave you awesome stuff for free?

That’s what Content Marketing is all about.
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Learn Small Business SEO…In Under 7 Minutes!
Posted on August 2nd, 2019
We’re going to teach you the basics of Small Business SEO in under 7 minutes.

Ready to get started? Set your timer in 3...2...1…
How Entrepreneurs Can Learn Direct Response Marketing From The Wolf Of Wall Street
Posted on May 23rd, 2019
Imagine you’re a stockbroker with a lot of high-end clients. Your job is to help wealthy people decide where to invest their money, and if you steer them in the right direction, you’ll make a boatload of cash from commissions.  

But if you don’t do your job well, your clients will lose millions of dollars, and your professional reputation will be destroyed.

Sounds difficult, right?
How Business Owners Can Avoid BLOCKBUSTER's Biggest Mistakes!
Posted on March 19th, 2019
“How could Blockbuster be stupid enough to think video stores could compete with Netflix? If I’d been in charge of Blockbuster, I would have been smart enough to embrace new technology. Netflix wouldn’t have stood a chance!”

Admit it, you’ve had this thought before. I know I have.

We all like to think of Blockbuster as a stubborn old man who wouldn’t recognize the future even if it showed up at his front door and poured a bucket of ice over his head.
How Nike Air Jordans, Adidas Yeezys, And Supreme Are Going To Change Your Business Strategies in 2019
Posted on February 26th, 2019
I didn’t really get “sneakerhead” culture or its closely related cousin, “streetwear” culture, until I saw a picture of former President Obama looking suave in a Rag and Bone bomber jacket, with the number 44 stitched on it.
Apple vs Tesla: What All Business Owners Need to Know...
Posted on February 8th, 2019
It’s not an exaggeration to say that Apple Inc inspires religious devotion in its most loyal customers.  

In the 2011 documentary, The Secrets of the Superbrands, neuroscientists used an MRI scanner to look at the brains of self-described Apple fanatics. What they found was remarkable: When Apple fans viewed photos of iPhones and Macbooks, the regions of their brains that lit up were exactly the same as those that are typically activated when devoted Christians see paintings of Jesus Christ!
4 Things Entrepreneurs Can Learn From: BILLY MCFARLAND
Posted on January 23rd, 2019
Billy McFarland is probably America’s most hated entrepreneur. In case that name doesn’t ring a bell for you, McFarland is the subject of Netflix’s new documentary: Fyre: The Greatest Party That Never Happened... 
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