To rank for your chosen keywords, here are
four of the most important technical tweaks you need to make to your website:
1) Optimize Your Title Tags And Header Tags
Title Tag is the page title that’s displayed in Google’s search results and on your web browser’s title bar. A Header Tag or <h1> tag is the main heading at the top of a webpage. Both of these tags should include the keywords you want a particular page to rank for.
For example: A good title and header for the home page of our vegan restaurant’s website might be Cafe Green - Echo Park’s Top Vegan Restaurant. (This helps rank for “Vegan Restaurant Echo Park.”)
Their brunch page could be called
Vegan Brunch in Los Angeles - Cafe Green. (This helps rank for “Vegan Brunch Los Angeles.”)
2) Perfect Your Internal Links
Internal Links are links that go from one page on a website to another page on the same website. When one page on a website links to another page, it passes “equity” or “authority” to that other page. Let’s say you have one webpage that Google already thinks is important. We can call that page Webpage A. Now Imagine you’ve decided to edit Webpage A so it includes a link to a newer page on your website. We’ll call this new page Webpage B. Because you’ve added that link, Webpage A is telling Google that Webpage B is also important. This helps Webpage B rank higher in Google’s search results. Including Keywords in the “anchor text” of your links will help Google understand what each page is about, making it easier to rank for the right keywords.
For example: Let’s say we want our Wolf Of Wall Street blog post to rank higher for the term “Direct Response Marketing.” When you click the hyperlink above, it takes you to our Wolf Of Wall Street blog post. Because the anchor text of the hyperlink says “Direct Response Marketing,” that helps Google understand that we eventually want our Wolf Of Wall Street post to rank for “Direct Response Marketing.”
3) Make Your Website Mobile Friendly
60% of searches come from smartphones and tablets, and Google has taken notice.
If your website doesn’t look good on both smartphones and desktop computers, Google intentionally makes it more difficult for you to rank #1 for any keyword.
I Want Digital Marketing, every small business website we build has a Responsive Design. That means our clients’ websites automatically adjust to look great on any screen size, whether it’s the world’s smallest smartphone, or an enormous desktop screen.
4) Make Sure Your Website Runs FAST
This is a huge topic that requires its own blog post...and possibly an entire book. For now, just make sure you have a talented web-developer who understands that Google demotes the rankings of websites that run slowly.