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Case Study
RSN Property Group Soars To $800 Million Assets Under Management With IWDM Agency Partnership
Reed Goossens
RSN Property Group Soars To $800 Million Assets Under Management With IWDM Agency Partnership
Reed Goossens
CEO at RSN Property Group
The Winning Strategy
We’re rapidly growing businesses. Our secret?
We think differently.
Background:
- In 2022, RSN Property Group managed $250 Million in assets.
- CEO Reed aimed to empower high-net-worth individuals for passive income through real estate investments
-
Initial strategy: Offer a short course and Reed's book "Investing in the US: The Ultimate Guide to US Real Estate" as a down-sell.
Challenge:
- High-net-worth individuals lacked time for the short course.
-
Preferred passive investment over active involvement.
Solution:
- Focus shifted to webinars highlighting passive real estate investment benefits.
-
Post-webinar, leads directed to book a call with Reed.
-
Implemented a 30-day automated email campaign to nurture leads.
Results:
- Remarkably, 70% of incoming leads turned out to be accredited investors.
-
The refined funnel began yielding highly qualified investor leads, eager to invest.
The Winning Strategy
We’re rapidly growing businesses. Our secret?
We think differently.
Background:
- In 2022, RSN Property Group managed $250 Million in assets.
- CEO Reed aimed to empower high-net-worth individuals for passive income through real estate investments
-
Initial strategy: Offer a short course and Reed's book "Investing in the US: The Ultimate Guide to US Real Estate" as a down-sell.
Challenge:
- High-net-worth individuals lacked time for the short course.
-
Preferred passive investment over active involvement.
Solution:
- Focus shifted to webinars highlighting passive real estate investment benefits.
-
Post-webinar, leads directed to book a call with Reed.
-
Implemented a 30-day automated email campaign to nurture leads.
Results:
- Remarkably, 70% of incoming leads turned out to be accredited investors.
-
The refined funnel began yielding highly qualified investor leads, eager to invest.
RESULTS
Our Accomplishments
Our Accomplishments
The additional inflow of leads has made it possible for RSN Property Group to reach $800 Million from $250 Million of assets under management.
100+$168M+
5,000+$200K+
Leads
Ad Spend
$10M+$450M+
Equity Raised
Increase in Portfolio Value
The Winning Funnel
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CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML